Find treasured and upscale consignment jewelry and watches that are priced just right, offering luxury items that are affordable and unique.
Ask Johnny Crowell some 25 years ago, and he’d probably never have guessed he would trade his seat in the courtroom for one in the showroom. But this former trial attorney wouldn’t have it any other way.
As the owner of DazzleMe, a Home Consignment Center company, he gets to ensure the finer things of life make their way into the hands of owners who will treasure a dazzling — yes, dazzling — piece of jewelry for years to come.
“I could tell 10,000 stories of the wonderful things that have come and gone,” he said.
Some of those “wonderful things” now serve as heirlooms for families across the globe. The jewelry at DazzleMe.com is certainly anything but every day. Instead, the pieces are treasured and upscale consignment jewelry and watches that are priced just right, offering luxury items that are affordable and unique.
From an exemplary 45-carat tanzanite necklace to a one-of-a-kind championship ring to vintage jewelry with a storied history — was it at one time owned by a famous actress or socialite? — and some never-been-worn jewelry at unbelievable prices, one can find it all at DazzleMe.
Crowell never knows what the inventory might hold — now at 24,000 items — and that’s what makes his business so exciting and, for DazzleMe customers, there’s always something new to keep them coming back for more.
A dazzling new idea
Local consigners bring in their jewelry and DazzleMe also gets samples from manufacturers, including brand new and luxury pieces, at consignment prices.
A one-time owner of a consignment business specializing in collector cars, Crowell has owned Home Consignment Center for 25 years. Situated within some of the wealthiest locations in California, like Calabasas, and in Texas, Crowell has discovered a recipe for success that keeps him reinventing and reimagining.
About three years ago, he and his wife started DazzleMe, physically located at the Home Consignment stores and online at DazzleMe.com. There, everchanging and glamorous consignment pieces can be discovered by anyone, anywhere in the world.
“We’ve had just a wonderful time with this business,” Crowell said. “We’re long past retirement age, but every day we do it.”
The reason why is simple, he said. It’s a passion. Making luxury jewelry accessible to everyone while giving it new life.
“We often say that’s our objective: to find somebody to love it like you did once,” Crowell said. “And, you know, jewelry’s a funny item. A lot of people keep it in a jewelry box. If you had a couple extra dining room sets, you would know about it — you’d be tripping over it.
“But jewelry, you can hide it away. And this has given us the opportunity to get those jewelry boxes open and get that product out in front of people who will love it.”
Giving jewelry new life
DazzleMe takes the guesswork out of purchasing luxury jewelry online.
DazzleMe works simply and effectively. First, local consigners bring in their jewelry for a wide variety of reasons, like changes in personal style or taste. DazzleMe also gets samples from manufacturers, including brand new and luxury pieces, at consignment prices. If an item doesn’t sell, it goes back to the consigner.
“You don’t have to send the item that you loved once to some distant spot, you get to take it into one of our stores and discuss it and talk to a jeweler about it,” Crowell explained. “But you’re not limited to selling it to the neighborhood. You now have the opportunity to sell it worldwide.”
That’s why for consigners, DazzleMe.com is a No. 1 choice; and for buyers, the same is true. Why? DazzleMe has professional jewelers who carefully evaluate each piece and set the re-sale value.
At DazzleMe, you can trust jewelry won’t be under or overpriced. It’s priced just right. That way, everyone wins: consigner, buyer and the DazzleMe team, which doesn’t operate from commission but total sales.
“The key to the business is bringing in wonderful things,” said Crowell, “and then pricing them fairly.”
And DazzleMe goes a step further, listing the appraising jeweler’s phone number so buyers can ask questions or even for additional photos. Still, with DazzleMe’s 3D, high-definition video of each item online, buyers get an up-close 360-degree view of each piece of jewelry for sale.
“Buying jewelry online has some advantages for guys like me who are a little embarrassed about going into a jewelry store,” Crowell said. “But the downside with online jewelry sales is, there’s a missing comfort level, ‘Is this real? Is this worth this? Are these people genuine? Where are they?’
“With DazzleMe, it’s different. Our pieces are not stuck away in some warehouse overseas. It’s in one of our jewelry departments. There are no games or anything about it.”
Expert jewelers guarantee quality
Expert jewelers evaluate pieces and help customers find the right pieces for them. Deanna, pictured here, is a Gemologist Institute of America (GIA) graduate who continues to study and take new courses to stay up to date on the newest information. She has been in the jewelry business for 40 and has accumulated unique qualifications to identify and evaluate the true value of any piece of fine jewelry.
DazzleMe takes the guesswork out of purchasing luxury jewelry online, so buyers can purchase with confidence — thanks to experienced jewelers, like Rob and Heather Salusbury, two of the expert jewelers who examine and price jewelry for DazzleMe.
Rob said he first fell in love with diamonds while looking for Heather’s engagement ring 40 years ago. When he first gazed at a diamond under a microscope, he was hooked. After graduating from the G.I.A. (Gemological Institute Of America), Rob went on to create valucalc, an online system that helps to accurately evaluate fine jewelry.
“We often see a number of incredible items in a single day, and items are rarely alike, which really helps to keep things interesting,” said Salusbury. “When it comes to fine jewelry design, the extraordinary combinations of metals and gemstones and styles are endless.
If you enjoy looking at beautiful diamonds and gemstones, if you enjoy fine jewelry as an art form, if you are a fine jewelry design enthusiast, you are going to love the DazzleMe shopping experience.”
That is what makes DazzleMe a standout. And while the average sale is $1,400, DazzleMe’s price filter makes it easy for anyone to shop for jewelry that matches their budget. Plus, DazzleMe offers financing options and a full return policy.
“For those who love jewelry, there couldn’t be a better place or way to buy it,” said Crowell. And for someone who has argued his case a time or two, the verdict is in — and it’s the real dazzling deal.
Discover 24,000, and counting, pieces of luxury consignment jewelry, priced fairly and transparently, and ready for you at DazzleMe.com.
